Arcadia™ was designed by British graphic design guru Neville Brody, originally as the banner for Arena magazine in 1986, and released as a font by Linotype GmbH in 1990. Borrowing elements from Art Deco styling, Arcadia is a tall and striking geometric design with extremely condensed and contrasting forms. The alternate font has more pronounced ascenders and descenders for use at smaller point sizes. Arcadia lends eye-popping elegance to display settings for advertising, packaging, invitations, or logos. Four original Brody fonts are available from Linotype GmbH: Insignia, Industria Solid, Industria Inline and Arcadia . His designs have received international recognition for their innovative style, reaching almost cult status.