Joy Redick designed Blackoak, a big and heavy Egyptienne-sytle titling slab serif face, in 1990. The extremely robust style of the characters in this typeface was consciously distorted; creating letterforms that appear flattened and stretched, like a rubber band. Blackoak is drawn in the style of old wood tpes, just like those that one envisions when one thinks of the large, decorative posters that once filled Wild West America. The wood type collection of the Smithsonian Institute in Washington, DC acted as a primary source of inspiration for this design. True to its rooks, Blackoak is meant for use exclusively in headlines in very large point sizes, or for logos and other corporate advertising purposes.