Cottonwood is a group effort of the typeface artists K.B. Chansler, B. Lind and J. Redick and displays the unmistakable look of the Wild West. It is stylistically modelled on the typefaces used in advertisements and signage toward the end of the 19th century. Typical for these capital alphabets are the split serifs which emphasize the markedly decorative character. Cottonwood is a kind of homage to the Western typefaces (woodtypes) which became popular through their use on Wanted signs in Western films. Cottonwood is best used sparingly in headlines to best emphasize its decorative, 'wild' character.