Electra is an original face designed for Linotype in 1935 by William. A. Dwiggins, the eminent American srtist and illustrator who also created the Caledonia series. The type, which falls into the 'modern' family of type styles, is not based upon any traditional model and is not an attempt to revive or reconstruct any historic type. Because it avoids the extreme contrast of thick and thin elements that mark most modern faces, Electra provides a new 'texture' in book pages. Although in x-height it is amost large as Times Roman, the narrow set of Electra makes it very economical in composition. The italic is really a sloped roman, of almost the same weight as the roman; it is so comfortable to read that it can be used for whole texts, and is particularly suitable for poetry.