At first glance, Else may seem to be similar to many of the Century typefaces, with its prominent figures and sturdy alphabet. But when Robert Norton, of Norton Photosetting Ltd., designed Else in 1982, he added a bit of flair to that basic model. Note the bowl of the g, the splayed legs of the M, the sharply curved G and J, as well as the leading strokes of v and w and both of the graceful ampersands.