Industria™ was designed by British graphic design guru Neville Brody, originally for a magazine called The Face, and released as a font by Linotype GmbH in 1989. Industria is a condensed sans serif with abbreviated, essential forms. It has a systemized mechanical structure of straight strokes with rounded outer corners and rectangular counter spaces. The solid version is strong, cool, and reserved; the inline version gives a vibrating and artful contrast. The alternate font has a more flamboyant lowercase g and t. Four original Brody fonts are available from Linotype GmbH: Insignia, Industria Solid, Industria Inline and Arcadia. His designs have received international recognition for their innovative style, reaching almost cult status.