ITC Ziggy was designed by Bob Alonso, who says it started out as "phone doodles in the early 1970s." Alonso rediscovered the sketches years later, thought they revived the feel of the 70s, and decided to digitize the typeface. He liked the form of the letter Z best, so named the font Ziggy. ITC Ziggy reminds its designer of "elephant bellbottoms" and its style as a display face instantly evokes a nostalgia for the 1970s.