Jimbo is an enthusiastic and friendly serif display typeface created by Jim Parkinson, an Oakland, California, lettering artist and designer. Based on an early logotype for Parkinson´s studio, Jimbo embodies the charisma of mid-20th-century advertising and sign painters´ lettering. "It´s like a happy Bodoni", says Parkinson. This two-axis multiple master typeface allows on-demand generation of weight and width variations from Regular Condensed to Black Extended. Designed primarily for use at large display sizes, Jimbo is also clear and readable in short text settings as small as 12 points. Ideal for signs, advertising, and packaging.