Neuland is based on the handwriting of Rudolf Koch (as are all of his typefaces). Its simplicity and unusual shapes derive from the difficult and demanding art of punchcutting. In fact, it may be the only typeface designed by actually cutting the punches, Koch made no preliminary drawings. Designed and released by the Klingspor foundry in 1923, Neuland became enormously popular as an advertising typeface. It is a sans serif, all-capital design with angular features, obliqued strokes and a slight concavity to some of the vertical strokes. Used with restraint, it can lend power and persuasion to display work, as it did when forming the basis for titles appearing in the film "Jurassic Park."