A.M. Cassandre designed Peignot in the 1930s and the font reflects a feel of the times. It is a product of the New Typography, to which Bauhaus artists like Moholy-Nagy contributed. Peignot's most outstanding characteristic is found in the lower case alphabet, which is actually composed of a mixture of lower case and upper case forms. Especially popular for advertisements, Peignot font makes a unique, experimental impression.