Rosewood font, like its relatives Zebrawood, Pepperwood and Ponderosa, was created by the designer trio K.B. Chansler, C. Crossgrove and C. Twombly, and has its roots in the slab serif style. The first weight displays the simplicity typical of display typefaces at the end of the 18th century. The other weights are playful variations on this theme. The tendency toward display and ornametal typefaces began with the English Industrial Revolution. The introduction of new machines made mass production possible in the print industry, a technique meant to constantly produce new and unusual products to sell to more and more consumers.
Many of the typefaces created in this time were meant simply to catch attention and to advertise products. The two ornamental weights of Rosewood reflect this tendency and never fail to catch the reader's eye. Rosewood, like Zebrawood and Schwennel, is a bicolor font, meaning that the weight Rosewood fill can be used as a decoration for the inner spaces of Rosewood regular.
