Salto font was developed by Karlgeorg Hoefer and introduced in 1952 by the foundry Gebr. Klingspor in Offenbach. The capital letters were drawn with a brush, the lower case with a broad-tipped pen developed by Hoefer especially for the task. Salto font reflects the Zeitgeist of the 1950s, appearing frequently in advertisements during the years of the Wirtschaftswunder. The font's extravagance and dynamic quality arise from the contrast between the strong, zestful capitals and the more reserved lower case letters.