Santa Fe was created by British designer David Quay in 1983. Distinguishing are its script characters and the lower case e, which has the form of a capital E. The letters of this font emphasize the base line. Rounded corners pair with elegant forms to give Santa Fe a flowing, cheerful look. The figures are reminiscent of American advertisements of the 1960s with their light, carefree images. Like with most script fonts, the letters of Santa Fe should be set close enough together that they touch. An added bonus are the various alternative forms with which Quay provided Santa Fe and the many design possibilities which they offer.